"The movie business is macabre. Grotesque.
It is a combination of a football game
and a brothel."
-- Federico Fellini
Mar 272021

Movie releases to revive cinema complexes

Since the pandemic, many movies have been released to streaming sites, begging the question “Will movie fans ever head back to movie theatres?” Tamil film star Vijay challenged this notion and insisted that his latest film, Master, be released to theatres.

Many were skeptical as they didn’t believe that audiences would go out to watch the film, however, this was the biggest release since the pandemic – albeit with the 50 percent occupancy rule. The film release was a success in theatres and was later released on Amazon Prime.

This success has revitalized the film industry, pushing for more theatre releases. In February of this year, occupancy of theatres was opened back to 100 percent; however, it was based on the discretion of each state and the current number of COVID-19 cases. Unfortunately, not all the states are operating on max capacity, which creates an issue when it comes to the release of Bollywood films. The hope is that by April, this would changed.

Something big needs to happen

The truth of the matter is that you need something big to attract people to movie theatres. Audiences need to feel that it’s worth their while to go, and movie theatre owners need to believe that it will be in their best interest to screen the movies. If you’re operating at a 50 percent capacity, you are only able to earn 50 percent of what you were earning before, assuming that you’re able to fill the theatre each time. This doesn’t leave a lot of wiggle room when it comes to the potential earnings of new movie releases.

The success of Master proves that there is still a lot of interest when it comes to going to the movies and finding a way to continue to receive similar results will be crucial if we are to revive movie theatres and cinema complexes. Movie theatres and production companies need to work alongside one another to release much-anticipated films in a way that will attract as many people as possible while following COVID-19 guidelines.

The digital era

In an attempt to align business models with the pandemic, many films were released onto streaming services in 2020. While the uptake has been positive, there’s no denying that there’s a big difference between home entertainment and that of a movie theatre – for all parties involved.

The future of movie theatres

Although the world appears to be relaxing COVID-19 restrictions, we are still a long way from going back to the way things were before the pandemic. It will take a while for big-time movies to hit the big screens and it will also take a while for audiences to trust the safety of movie theatres. Especially when they can visit website for other entertainment options instead.

We can see that there is an interest in going to movie theatres; it’s difficult to gauge if this interest will be able to revive a dying pastime. Only time will tell.

 Posted by on March 27, 2021  Add comments

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