‘Imaginary’ Comes to Life on Premium Digital March 29, Sell-through Digital & VOD May 7, DVD & Blu-ray May 14

From Blumhouse, the genre-defining masterminds behind FIVE NIGHTS AT FREDDY’S and M3GAN, comes an original horror that taps into the innocence of imaginary friends – and begs the question: Are they really figments of childhood imagination or is something more terrifying lying just beneath?

Keep your new best friend forever when IMAGINARY arrives on Electronic Sell-Through May 7 and Blu-ray™ (+ DVD and Digital), and DVD from Lionsgate. IMAGINARY stars Chauncey the Bear, Blumhouse’s latest horror icon, now ready to play in your imagination at home! But remember, Chauncey is not imaginary, and not your friend. Alongside Chauncey are his human castmates DeWanda Wise (Jurassic World Dominion), Tom Payne (“The Walking Dead”), Taegen Burns (“The Mighty Ducks: Game Changers”), Pyper Braun (Desperation Road), Betty Buckley (Carrie), Matthew Sato (“High School Musical: The Musical: The Series”), and Veronica Falcón (“Ozark”).

When Jessica (DeWanda Wise) moves back into her childhood home with her family, her youngest stepdaughter Alice (Pyper Braun) develops an eerie attachment to a stuffed bear named Chauncey she finds in the basement. Alice starts playing games with Chauncey that begin playful and become increasingly sinister.

As Alice’s behavior becomes more and more concerning, Jessica intervenes only to realize Chauncey is much more than the stuffed toy bear she believed him to be.