‘Swiped’ Has a Sept. 19 Debut Date on Hulu

Inspired by the story of Whitney Wolfe Herd, founder and former CEO of dating platform Bumble.

Directed by: Rachel Lee Goldenberg
Starring: Lily James as Herd, alongside Dan Stevens, Myha’la, Jackson White, Ben Schnetzer, Pierson Fodé.
Written by: Bill Parker, Rachel Lee Goldenberg, Kim Caramele
Rating: NR
Running time: 110 minutes
Genre: Drama
Streaming: September 19
Country: USA
Studio: 20th Century Studios/Hulu

Based on the life of Whitney Wolfe Herd, founder and former CEO of dating app Bumble. It’s 2012. The tech industry remains a boy’s club. But 22-year-old Whitney (James) refuses to observe Silicon Valley’s glass ceiling. In the wake of a failed startup, Whitney joins the development team at MatchBox, a company she would rebrand as Tinder. As vice president of marketing, she cracks Tinder’s college campus market and sees its user base explode. Whitney is on top of the world — until tensions between her and her male counterparts burgeon, and she finds herself subject to sexual harassment. It’s a devastating blow, but Whitney powers through, leaving that toxic workspace, filing a lawsuit, winning a settlement, moving to Texas, and going on to develop a new dating app that empowers women. In 2014, Bumble is born. And behind the scenes, Whitney finds a surprising match all her own.