“Funny, shocking and fascinating.”
—The Los Angeles Times
From Bullfrog Films
JUST EAT IT
A film by Grant Baldwin
Icarus Films is proud to announce Just Eat It, a film by Grant Baldwin, from Bullfrog Films, on home video on December 6, 2016.
We all love food. As a society, we devour countless cooking shows, culinary magazines and foodie blogs. So how could we possibly be throwing nearly 50% of it in the trash?
Filmmakers and food lovers Jen and Grant dive into the issue of waste from farm, through retail, all the way to the back of their own fridge. After catching a glimpse of the billions of dollars of good food that is tossed each year in North America, they pledge to quit grocery shopping and survive only on foods that would otherwise be thrown away.
Featuring interviews with TED lecturer, author and activist Tristram Stuart, acclaimed author Jonathan Bloom, and food/agriculture scientist Dana Gunders, Just Eat It looks at our systemic obsession with expiration dates and perfect produce, revealing the devastating consequences of food waste around the globe.
Just Eat It brings farmers, retailers, inspiring organizations, and consumers to the table in a cinematic story that is equal parts education and delicious entertainment.
Watch the trailer
